The 22-year-old whiz kid who runs Apple's Twitter account shares his social media tips

Tai TranTai TranTai Tran (L)

Apple launched its first major customer service social media account, @AppleSupport[1], earlier this year, and it already has 282,000 Twitter followers. 

One of the main people behind it is 22-year-old Tai Tran. Apple offered him a full-time job running social media before he even graduated. He's been named to Forbes' 30 under 30 list[2] for marketing, and when he accepted a job at Apple, it was covered by Apple blogs[3]

Tran is sharing his social media expertise with undergraduates at the Haas School of Business at UC Berkeley, and he puts most of his course materials online.[4]

Here are some highlights, published here with permission.

References

  1. ^ @AppleSupport (www.businessinsider.com)
  2. ^ named to Forbes' 30 under 30 list (www.forbes.com)
  3. ^ by Apple blogs (appleinsider.com)
  4. < sup>^ puts most of his course materials online. (www.slideshare.net)
  5. ^ One Page (www.businessinsider.com)
  6. ^ Slides< small> (www.businessinsider.com)

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